Last Updated: January 2026

77up Privacy Policy – Our Commitment to Protecting Your Data

This page clearly answers where your personal data goes on 77up, how it is stored, and who can access it. There are no hidden conditions when it comes to your privacy.

256-bit
SSL Encryption
Zero
Sale of Data to Third Parties
24/7
Security Monitoring
GDPR
Standards Compliant
Secure Your data is never sold or shared Encrypted All transactions and data secured with 256-bit SSL 🔒 KYC documents stored with complete confidentiality Your Rights You can delete or download your data ⚡ 24/7 Real-Time Security Monitoring Transparent No hidden data sharing policy 🛡️ 77up follows GDPR-compliant security standards Secure Your data is never sold or shared Encrypted All transactions and data secured with 256-bit SSL 🔒 KYC documents stored with complete confidentiality Your Rights You can delete or download your data ⚡ 24/7 Real-Time Security Monitoring Transparent No hidden data sharing policy 🛡️ 77up follows GDPR-compliant security standards

Key Points of the Privacy Policy

How your data is handled at 77up — six key points at a glance.

Data Collection Limitations

77up only collects what is necessary — name, contact details, age verification, and payment information. No unnecessary personal data is requested.

Not Shared with Third Parties

Your personal information is never sold or shared with advertisers, data brokers, or any other third parties.

Industry-standard encryption

All data stored on our servers is encrypted. Transmissions use 256-bit SSL — the same standard of protection used by banks.

You control your own data

You can view, correct, or request deletion of your personal information at any time. That is your right.

Consent required for marketing

Your separate consent is obtained before sending you any promotional emails or SMS. You can withdraw that consent at any time.

Regular policy reviews

The Privacy Policy is reviewed and updated regularly. You will be notified of any major changes.

Full Privacy Policy

Last Updated: January 2026

By using 77up (https://77up.casino), you are considered to have consented to the data processing practices described in this Privacy Policy. If you have any questions, please reach out to our support team.

1. Introduction

77up deeply respects the privacy of users in Bangladesh. This Privacy Policy explains what information 77up collects, why it is collected, how it is stored, and when (if ever) it may be shared with others.

We believe your data belongs to you. 77up is a trusted custodian of that data, not its owner. That is why we follow international data protection standards (GDPR-aligned) and hold ourselves fully accountable.

This policy applies to all 77up services — the website, mobile app, and any other means of interacting with the platform.
2. What Information Is Collected

77up collects two types of data — what you provide directly, and what is collected automatically while you use the platform.

Information you provide directly:

  • Registration details: full name, email address, phone number, date of birth.
  • For KYC verification: a photo of your national ID, passport, or driving licence.
  • Payment details: mobile banking numbers (bKash, Nagad, Rocket) or bank account information.
  • Information you share during support interactions — chat history, complaint details.
  • Opinions submitted via surveys or feedback forms.

Automatically collected data:

  • Device information: device type, operating system, browser type and version.
  • Network information: IP address, Internet Service Provider.
  • Usage data: page visits, betting history, session duration, click patterns.
  • Location data: General geographic location only (city/country level — not precise GPS coordinates).
  • Data obtained through cookies and tracking technologies.
3. How Your Data Is Used

77up uses collected data for the purposes listed below. Separate consent is obtained before using it for any new purpose.

Purpose of Use What Data Is Used Legal Basis
Account Creation & Management Name, email, phone, date of birth Contract Performance
Identity & Age Verification (KYC) NID/Passport, selfie Legal Obligation
Payment Processing Payment Account Details Contract Performance
Fraud & Anti-Money Laundering Transaction history, IP address, device Legal Obligation
Customer Support Contact information, support history Legitimate Interest
Platform Improvement & Analytics Usage data (anonymized) Legitimate Interest
Promotional Communications Email, Phone Separate Consent
4. When Data Is Shared

77up does not sell your data. However, specific information may be shared in the limited circumstances outlined below.

  • Payment Providers: The payment information needed to complete transactions is shared with bKash, Nagad, Rocket, or your bank as required.
  • KYC Service Provider: A licensed third-party verification service may be used for identity checks — they are also bound by strict privacy policies.
  • Law Enforcement: Data may be disclosed to authorities under a court order or legal obligation.
  • Fraud Prevention Organizations: Relevant data may be shared with regulatory authorities to prevent money laundering or fraud.

Outside of the situations listed above, your data is not shared under any circumstances. 77up has no agreements to share data with any advertiser or marketing agency.

5. Data Security Measures

77up protects your data with multiple layers of security. If one layer fails, the others remain in place to keep you protected.

  • Transmission Security: All data transmitted between the website or app and our servers is protected with 256-bit SSL/TLS encryption.
  • Storage Security: Sensitive data stored on our servers — including passwords and payment details — is protected through hashing and encryption.
  • Access Control: Only authorized staff can access specific data — not all employees have visibility into all information.
  • Real-Time Monitoring: An automated system operates 24/7 to monitor unusual activity and triggers instant alerts when anything suspicious is detected.
  • Regular Security Audits: Independent cybersecurity experts conduct regular penetration testing.
In the event of a data breach, affected users will be notified within 72 hours and immediate protective measures will be taken.
6. Cookies Policy

77up uses cookies and similar technologies to enhance the platform experience. The types of cookies used are explained below.

Cookie Type Purpose Mandatory?
Essential Maintaining login sessions, security tokens Yes
Analytics Page views, understanding usage patterns (anonymised) No
Preference Remembering language settings and theme preferences No

You can disable cookies through your browser settings. Please note that disabling essential cookies may cause some features to stop working properly.

7. How Long Data Is Retained

77up does not retain any data longer than necessary. Separate retention periods are defined for different types of information.

  • Account Information: For as long as your account remains active. Up to 5 years after account closure (as required by law).
  • Financial Transaction Records: 7 years — as required under international anti-money laundering regulations.
  • KYC Documents: 5 years after account closure.
  • Support Chat History: 2 years.
  • Analytics data (anonymized): Indefinitely, as no personal identifiers are retained.

Once the designated retention period ends, data is automatically deleted or permanently anonymised.

8. Your Rights

As a 77up user, you have important rights over your own data. Contact our support team to exercise any of these rights.

  • Right to Know: You may request to see what data 77up holds about you.
  • Right to Rectification: If any of your information is incorrect, you can request that it be updated.
  • Right to Erasure: You may request that your data be deleted under certain circumstances.
  • Right to Download: You can download your data in a portable format.
  • Right to Restrict Processing: You can object to your data being used for specific purposes.
  • Right to Opt Out of Marketing: You can opt out of promotional communications at any time.

Rights requests are typically processed within 30 days. Certain data may not be deletable due to legal obligations — you will be informed of the reason if that is the case.

9. Protection of Minors

77up is strictly not for anyone under the age of 18. Collecting data from minors or operating accounts on their behalf is strictly prohibited.

  • Age verification is mandatory at the time of registration.
  • If data belonging to anyone under 18 is collected inadvertently, it will be deleted immediately.
  • It is the responsibility of parents and guardians to prevent underage access using parental control software.

If you suspect an account belongs to a minor, please contact our support team immediately.

10. Policy Changes

77up may update this Privacy Policy from time to time — due to business changes, legal requirements, or technological improvements. How users are notified will depend on the nature of the change.

  • Minor changes: communicated by updating the "Last Updated" date at the top of the page.
  • Moderate changes: communicated via a banner or notification on the platform.
  • Major changes: You will be notified directly via email and SMS — at least 14 days before the changes take effect.

Continuing to use 77up after any changes take effect constitutes acceptance of the updated policy.

11. Contact

Contact us for any questions about our Privacy Policy, data-related requests, or complaints.

  • Email: support@77up.casino
  • Live Chat: Available on the platform 24/7
  • Response Time: Typically within 24–48 hours
When submitting a privacy-related request, include "Privacy Request" in the subject line — this helps us process it faster.

Your Rights Over Your Data

77up takes these rights seriously. Submit any request through our support team.

👁️
Right of Access

You can request a complete list of all data 77up holds on you. A full report will be provided within 30 days of your request.

✏️
Right to Rectification

If any of your information is incorrect, you can request a correction. Whether it's your name or contact details, any inaccuracy can be fixed.

🗑️
Right to Erasure

If you close your account or no longer need our services, you may request deletion of your data. Some information may need to be retained to meet legal obligations.

📥
Right to Data Portability

You can download the data we hold about you in a portable format (CSV or JSON).

🚫
Right to Object

You may object to the processing of your data for specific purposes — particularly for marketing communications.

📧
Right to Complain

If you are unhappy with how your data is being protected, write to us at support@77up.casino. Every complaint is taken seriously.

Your data's lifecycle — from collection to deletion

Learn step by step how your data is handled at 77up.

1
Collection — Only What's Necessary

During registration, KYC, or payment, only the information strictly necessary is collected. We do not gather irrelevant data.

2
Storage — On encrypted servers

All collected data is immediately encrypted and stored on secure servers. Passwords are never stored in plain text — they are kept in hashed format.

3
Use — For limited purposes only

Your data is used only for the purposes stated at the time of collection. Separate consent is obtained before any use for marketing or sharing with third parties.

4
Monitoring — to prevent unauthorized access

Automated systems operate 24/7 to monitor for unauthorised access or unusual activity on your data.

5
Deletion — at a scheduled time

Once the retention period ends, data is automatically deleted or anonymised. Nothing is kept beyond what is required by law.

Security Technology

256-Bit SSL/TLS
All transmissions encrypted
bcrypt password hashing
Passwords are never stored in plain text
Two-Factor Authentication
An extra layer of security at login
Real-Time Threat Monitoring
Automated security monitoring 24/7
Least Privilege Access
Staff can only access the data they need

77up Privacy Policy — Why should you read this?

Most people don't make a habit of reading the privacy policy before signing up somewhere online. That's understandable — most privacy policies are written in complicated language. But 77up's page has been crafted a little differently — in plain, straightforward language. Because we want you to make informed decisions.

You have the right to know where your NID, mobile number, or bank details go. 77up is committed to making that information clear.

Is your data truly safe?

It is a fair question. Reports of online data theft are not uncommon. 77up takes this seriously. Every transaction and data exchange is encrypted with 256-bit SSL — the same technology used by international banks.

For password storage, 77up uses bcrypt hashing — meaning no one can read your password in plain text, not even 77up's own staff. A "least privilege" principle governs server data access — the payments team cannot view your betting history, and the support team cannot see your full payment account details.

Is KYC information truly kept confidential?

For many users, this is the biggest concern. Does submitting a photo of your NID or passport mean it could end up somewhere it shouldn't? No. KYC documents on 77up are stored in encrypted form on separate, secure servers.

KYC documents can only be accessed by staff in the verification department — and even then, only through logged access, which records who viewed which document and when. Where a third-party KYC provider is used (in certain cases), they are bound by strict confidentiality agreements.

Are there additional privacy risks when using the mobile app?

The 77up mobile app only requests permissions that are strictly necessary. Internet access is required to use the service — that is expected. If access to your contacts, camera, or microphone is ever needed, you will be notified separately, and declining will not affect your access to core features.

Location data collected through the app is approximate only — precise GPS data is never collected. It is used primarily for geoblocking (preventing access from restricted regions) and fraud prevention.

What happens if I disable cookies?

Disabling all cookies will prevent you from logging in to 77up, as session cookies are required to maintain your logged-in state. However, turning off analytics or preference cookies will not affect core functionality — you will simply miss out on some personalised experiences.

Most modern browsers allow you to block cookies by type. 77up respects those preferences.

What happens if there is a data breach?

While 77up maintains the highest security standards, no system is 100% impenetrable. In the event of a data breach, 77up has a clear action plan — affected users will be notified within 72 hours of the incident being identified, with a clear explanation of what data was impacted.

As an immediate response, a mandatory password reset will be enforced and additional verification may be activated if needed. Keeping users safe is always 77up's first priority.

Privacy Summary

  • Encryption: 256-Bit SSL
  • Data Sale: Never
  • Third Parties: Only when necessary
  • Retention Period: Up to 7 years
  • Your Rights: View, Correct, Delete
  • Monitoring: 24/7
  • Standard: GDPR Compliant
  • Updates: January 2026
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Your data is in safe hands. Open an account at 77up and experience Bangladesh's most trusted betting platform. Get started in just a few minutes via bKash or Nagad.

For 18+ only. Please gamble responsibly.

Frequently Asked Questions

The minimum deposit on 77up is ৳500, and the minimum bet generally starts from ৳10 — though this may vary slightly depending on the bet type and market. Minimum stakes for Sports Betting and minimum bets for Live Casino may differ slightly; the specific limits for each game are shown in the bet slip or game lobby. A ৳500 deposit is enough to place several different bets, so getting started on 77up is easy even on a small budget. If you receive a welcome bonus on a new account, your effective betting capacity increases further. Set your budget before placing any bets and check the maximum limits too — table limits in Live Casino in particular can vary.

77up's KYC verification typically requires three types of documents. First, proof of identity — a clear photo (front and back) of your National ID (NID), passport, or driving licence. Second, a selfie — a clear photo of your face while holding your NID. Third, in some cases, proof of ownership of your payment method — for example, a screenshot of the bKash app showing your number. The easiest way to submit documents is via live chat, where support will send you a secure upload link. You can also email them directly to support@77up.casino. Photos must be clear and legible — blurry or partially cropped images will not be accepted. Verification is typically completed within 24 hours, and a confirmation email will be sent.
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